A common misconception of minimalists is that they dislike things. People think that minimalists want to own almost nothing and the point of minimalism is to get rid of all of their material possessions.

On the contrary, I believe that minimalists like things more than non-minimalists.

There isn't anything inherently wrong with owning things. Minimalism isn't about living with the absolute minimum, but about owning just enough. Things are a necessary part of our lives, otherwise doing simple things would be much harder than they have to be. The problem is that we amass material possessions without thinking, and instead of bringing us value, they become a burden. So, while getting rid of excess is part of the journey, choosing the right things is an important step.

Because minimalist have so little things, they have to be more deliberate and conscious of which to acquire.

I'm one of those minimalists who love things.

I'm Alex Kwa, a Singaporean designer living in Japan for the past five years. While I've had this website for many years now, it was only in 2019 that I started using it as a platform for me to share products that deserves a spot among the select few and how to make these purchase decisions more consciously, more deliberately.

I believe that things worth keeping should be beautiful, long-lasting and reasonably priced. A lot of these things are designed with travel in mind. If it works well during travel, chances are that it'll work in your daily life.

To reduce the amount of decisions I have to make, I also wear only black. Naturally, almost all the products reviewed on this website is black.

My favorite brands

Check out in-depth reviews of products from a few of my favorite brands. These are brands that I started wearing way before I started writing reviews. They have consistently impressed me and earned a spot in my wardrobe and my heart.

Connect

Apart from this website, there are only two other ways to connect with me. To focus my time and energy on only the most essential of places, this is kept to a minimum by design.

Collaborate

I never recommend anything that I don't use and love myself. While I am an affiliate for some products and services, this website exists for the sole purpose of providing value to you. This is not the main source of income and this is by design. This is so that I never have to compromise your trust to make numbers.

This is also why I am asking for your help. You can help me continue what I am doing by supporting me on Patreon.

Please subscribe to receive regular updates through email and if you have questions, feedback, ideas, feel free to email me at hello [at] alexkwa [dot] com. I’d love to hear from you.