I'm an advocate of privacy and naturally, your privacy is of utmost important to me.

I can't (and don't want to) identify you with site analytics.

Site analytics is an important part of running this site as when I propose a collaboration with brands, they need to know the amount of traffic my site gets and the demographics of my audiences to make a decision.

As I embark on a mission to degoogle my life, I swapped out Google Analytics for privacy-respecting Matomo Analytics in 2021.

What this gives me is full data ownership, meaning that the analytics data of my site is stored on my server, not Google's. Matomo Analytics also lets me anonymize your IP data, meaning that I don't get to see your full IP and have no way to identifying you, not that I would ever want to.

Demographics of audiences are collected and presented to affiliates as set data, and together with an anonymized IP address, I cannot identify anything about you.

Opt-out of website tracking

You can, of course, choose to opt out of even providing anonymized data here:

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

That's it really. This is all the data I collect about you.

The other cases where I have your data is when you volunteer your private information like emailing me, messaging me on Reddit or Instagram, or leaving a comment on an article with your real information. These data are not collected in a list or anything like that but they will be visible to me in the services you contact me by.


Got questions? You can reach me at hello [at] alexkwa [dot] com.